Virtual FieldTrip: Transcending Perfectionism and Embracing Your Craft with Jen Hewett

For a special virtual Own Your Content FieldTrip, we spoke with Jen Hewett about perfectionism, 2020, and Instagram Activism.

Have you ever heard a voice in your head whispering that your work is ‘not good enough,’ that you shouldn’t share something because someone else made it better, or that you should ‘avoid failure at all costs’? For artist, educator, and printmaker Jen Hewett, these whisperings have been definitive obstacles to overcome in her evolution as a creator.

For a special virtual Own Your Content FieldTrip, we spoke with Jen Hewett about perfectionism, 2020, and Instagram Activism. In this conversation, Jen generously shared her journey on how she’s come to embrace a simple truth: “perfectionism is the enemy of craft.” We also learned about her approach to work, creating, and what the concept of “Owning Your Content” means to her.


Transcending Perfectionism and Embracing Your Craft: A conversation with Jen Hewett

Our Favorite Takeaways & Insights

You’ve talked about the importance of honoring your mind and body as you might honor one of your tools. What are your thoughts on productivity, creativity, and making during a time when so many of our minds and our bodies may be deregulated by the challenges of 2020? [13:45]

I used to keep a really strict schedule Monday through Friday from 9 to 5. I would block out my time and spend an hour in the morning on email and by scheduling out my time, I would get eight things done in a day.

That’s all out the window now. Now, I don’t do that. I just know that I need to be working, trying to get to my desk in my house by 9:00 in the morning. I try to wrap up by 6:00, but I have a more nebulous idea of what I need to get done. I’m not working on as many client projects as I was in the past and I’m not working on the weekends teaching anymore. So, I’m just allowing myself say to sleep in a little bit more and to go to bed early and to duck out. If I need to stop a little bit early, I try not to really adhere to a strict schedule as I used to.

I also go for lots of walks because that’s the one thing that is still available to me. You know, so many other things are closed in my neighborhood. But my dog and I will go for maybe an extra walk every day.

Being outside and walking feels like a really good place to be offline and to clear my head and to get some exercise. Walking is also where I do a lot of my best thinking. If I’m feeling stuck, I go for a walk and work through the problem while I’m walking. Writing actually doesn’t really happen for me in front of a computer. It happens for me when I’m doing my dishes or when I’m on a walk or taking a shower. That’s when all the really good writing happens.

Walking is where I do my best thinking. If I’m feeling stuck, I go for a walk and work through the problem while I’m walking. Writing actually doesn’t really happen for me in front of a computer. It happens for me when I’m doing my dishes or when I’m on a walk. That’s when all the really good writing happens.

You were an early adopter of blogging, starting in 2006! How has the concept of “owning your content” played out over your career, and why is it important to you? [16:00]

I think I’ve thought of this particularly as an artist and I also want to add as someone who is Black because my grand uncle was a musician and a singer. He had some records out, and I think a lot of us have heard stories about people losing control of their content. He saw companies make a lot of money off of things that he got paid very little for. So, I’ve always been kind of guarded about what I’m willing to give away for free and what I charge for and how much I charge for it.

There are certain things that are really important to me. My processes are really important to me and my sources are very important. Those aren’t things that I readily share and I feel like that’s my intellectual property. To people who ask me for really specific technical advice or really specific product advice or resources — I will just come out and say, no, those are not questions I answer. If they require more, I’ll just tell them why.

This is really good modeling for artists overall, to understand that you can push back and you don’t have to share everything all the time. Blogging pushed us a little bit into that, where we were open books about our lives. Social media has done this even more so.

How much does any one person want to share? How much do you want to keep to yourself and where do you draw the line? I’m really strict about my boundaries in terms of what I share and with whom and what I say. There are just certain lines I don’t cross.

My processes are really important to me and my sources are very important. Those aren’t things that I readily share and I feel like that’s my intellectual property.

Perfectionism can be debilitating to living a creative life and the very idea of creating, let alone owning those creations and standing behind them. What specific advice or tools can you share with our community on overcoming it? [25:48]

Therapy. I got to a point professionally where, in order to advance, I knew that I had to deal with some kind of block that I had. I had massive anxiety and I’d had panic attacks since I was a teenager. Within 10 minutes of talking to my therapist, she said that I was a classic perfectionist. Nothing unusual. So, she gave me an assignment to go out and make a mistake.

It was to — in some way — desensitize me from the fear of making a mistake. So, I went out and made a mistake and I have no clue what it was. When I reported back the next week, she asked me what had happened? I was realized nothing honestly happened and that was really what opened the door for me.

I started speaking up in meetings, which is not a thing I had done, and then got to the point where I would actually lead team trainings and do presentations, things that had terrified me before. I’d also been an overachiever and I would spend weeks working on a presentation. I progressed to the point where I would do it the day before knowing that it was going to be just fine.

Then, I finally got to that point where I knew I could just put stuff out, I can just try and fail. I learned that it was going to be okay. I feel like career wise, I really moved forward fairly quickly after I got through that.

I got to that point where I knew I could just put stuff out, I can just try and fail. I learned that it was going to be okay. I feel like career wise, I really moved forward fairly quickly after I got through that.

Special Thanks to Jen Hewett

Jen Hewett is a printmaker, surface designer, textile artist and teacher. A lifelong Californian, Jen combines her love of loud prints and saturated colors with the textures and light of the California landscapes to create highly-tactile, visually-layered, printed textiles. She has created custom textile designs for companies such as Fringe Supply Co. and Cotton + Steel (a division of RJR Fabrics).

Jen’s first book, Print, Pattern, Sew: Block Printing Basics + Simple Sewing Projects for an Inspired Wardrobe, was published by Roost Books in May 2018. Jen and her dog Gus live in San Francisco, two blocks from Golden Gate Park, and three miles from the Pacific Ocean.

You can soak in more of Jen’s wisdom from her in-depth Own Your Content interview and you can find more of her work on her website at jenhewett.com


This virtual FieldTrip event was produced in partnership with WordPress.com CreativeMornings.

Morning people get 10% off their WordPress.com site at wordpress.com/creativemornings for a limited time.

You can learn more about FieldTrips by CreativeMornings on the official FieldTrips website at creativemornings.com/fieldtrips.

Facilitated and hosted by Alexa Kutler. Illustrations by Jeffrey Phillips. ‘Own Your Content’ illustration by Annica Lydenberg.

Virtual FieldTrip: A Conversation with Paul Jarvis

An Exploration of Content Ownership and Digital Privacy in 2020 with Paul Jarvis

Content creators, small business owners, and makers have all had to shift our practices and orientation without much of a guide book in times of uncertainty. Why is it important for creators to define what enough is, step back, and most importantly, protect our digital footprints in the process?

For a one-of-a-kind live virtual Own Your Content FieldTrip, we chatted with designer, podcaster, and author Paul Jarvis about managing difficult times as a small business owner. In this conversation, Paul generously explored and shared what it’s like operating as a small business during the shifting landscape of sharing content on the internet, how to take up healthy digital privacy practices, and much more.


A Conversation with Paul Jarvis: Owning Your Digital Footprint and Navigating Challenging Times

Our Favorite Takeaways & Insights

You’ve been lifting up some of the voices of small business owners during the pandemic through your podcast, Call Paul. What are a few of the most salient pieces of wisdom or advice that you took from your guests about navigating this time? [9:44]

For the podcast, I was worried that it was just going to be a downer of an entire season and it ended up not being like that. Obviously, there are struggles, there are hardships and I won’t diminish that. But, there is also a sense of resilience and a sense of… “Okay, things are changing now. How can we change our business for the better, not just in terms of profit, but how can we serve our audience better? How can we serve our community better? How can our products do more for the greater good?”

I think that that’s the beauty of small businesses. Every single small business owner that I spoke with cared about the people that they serve, not just from money standpoint, but from a human standpoint. I’m a person, they’re a person. What can we do to connect in a deeper way or to help each other and to serve each other in a better way? The season actually ended up being quite a positive one which I was really pleased with it.

How can we change our business for the better, not just in terms of profit, but how can we serve our audience better? How can we serve our community better? How can our products do more for the greater good?

How do you determine your own “enough” in a moment when our barometers of success, productivity, and possibility are so in flux? [12:30]

Thinking about “enough” is important because your enough is different than mine. Enough for everybody is very different. I think social media and internet publications, a lot of the times, show one track for success for business owners or entrepreneurs, and that there’s this one version of what it looks like.

If we’re thinking about enough, we have to ask ourselves: How much is enough? How do I know when I reach it? It’s important to have that moment of introspection in general and as business owners, we need to do that. We need to not just work in our business, constantly doing the work, but we need to take a step back sometimes and think about whether the business is giving me the life I want on a daily basis and is enjoyable for me. Obviously not all of it is always going to be fun. But, the majority of the time — is this fulfilling for me? If it’s not, that’s when we feel we don’t have enough. If we do have enough, what can we change?

For businesses that feel they are doing enough, then our priorities can shift and we can focus on other things. Growth can still happen and we can still get more customers, but we can also start to think about how can we can serve the people who are already showing up and who are already paying attention to me.

Thinking about “enough” is important because your enough is different than mine.

In your newsletter, you share a number of reasons why we should care about our digital privacy, even when we feel we “have nothing to hide.” How would you describe what digital privacy means and why we should care about it? [24:53]

Digital privacy is just being aware of and protecting the information that simply you being on the internet creates and can be shared or passed around online. From the ISP level to the big tech companies, they’re collecting data on all of us. There are small ways that we can actively work to disconnect them from that data.

When I talk about digital privacy, the biggest thing that I always hear from people is, “Well, I have nothing to hide.” To that I typically say, “Would you share your social security number and credit card with me directly on the internet?” Nobody, nobody will take me up on that.

Outside of the “nothing to hide” argument, if data exists on us, it’s going to be breached. It’s not, if it’s going to be breached, it’s when it’s going to be breached. All of us have been part of some data breach. I’m sure whether you know it or not, it’s probably happened if you exist on the internet.

The biggest thing is that this information is being tracked without our consent. If there was a way to consent or for us to get paid for our data, our minds could change.

There are small ways that we can actively work to disconnect them [big tech companies] from our data.


Special Thanks to Paul Jarvis

Paul Jarvis is a designer, podcaster and author of the book Company of One (translated in 18+ languages) which explores what happens when we question growth in business. Paul is the cofounder of a simple, privacy-focused website analytics tool, called Fathom and the host of a podcast for Mailchimp called Call Paul, where he talks to small businesses about how they’re dealing with the global pandemic. Paul also writes a weekly newsletter called the Sunday Dispatches where he shares articles about working and living online with 35k subscribers.

You can soak in more of Paul’s wisdom from his in-depth Own Your Content interview and you can find more of his work on his website at pjrvs.com.


This virtual FieldTrip event was produced in partnership with WordPress.com CreativeMornings.

Morning people get 10% off their WordPress.com site at wordpress.com/creativemornings for a limited time.

You can learn more about FieldTrips by CreativeMornings on the official FieldTrips website at creativemornings.com/fieldtrips.

Facilitated and hosted by Alexa Kutler. Illustrations by Jeffrey Phillips. ‘Own Your Content’ illustration by Annica Lydenberg.

Toolkit: How to showcase your projects

Your work is a reflection of who you are. How you curate your projects influences the story people tell themselves about you.

This toolkit is a growing library of wisdom that highlights the hurdles of owning your content and building your platform. We not only curate the wisdom from creative leaders and artists, but also from the community—a balance of both, like cheese and wine—so that you’re supported and empowered to build your home on the internet.

Your work is a reflection of who you are. How you curate your projects influences the story people tell themselves about you. Like a resume, you don’t have to put everything out there, you simply have to highlight the work that lights you up and reflects the work you want to be doing more of.

Nowadays, there are endless tools and platforms that allow us to curate our projects beautifully and to also belong to a larger community of like-minds. Yes, upload your projects to places like Behance and the like, but always always update your website with the latest things you’ve shipped.


Practical wisdom from like-minded creatives

khoi-vinh-2-1-web

Meet Khoi Vinh, Principal Designer at Adobe. Previously, he was design director for The New York Times. He writes a widely read blog on design and technology at Subtraction.com.

As a designer and educator, he empathizes with the struggle of how to organize one’s portfolio. He adominishes in his Own Your Content interview:

Students often ask me about what kind of work to put in their portfolios and my answer is: what kind of work do you want to do?

“What I look for is work that reflects a great personal passion, whether it’s for a certain kind of client or industry, or a certain kind of subject matter or even a certain kind of problem solving.

“I’d be much more interested in a portfolio full of made up projects that are representative of exactly what a designer wants to do more than anything, than I would be in a portfolio of highly competent but passionless work executed by someone who’s not thrilled by any of it.

“The passion is the difference maker.”

Read the full interview with Khoi Vinh on how his blog became an amplifier for his career and why starting is the key to building the habit of writing →


jen-hewett-2-1-web

Meet Jen Hewett, a printmaker, surface designer, textile artist, educator, and author who has been blogging since 2006. She shares why it’s important for her to own her content and build an online platform where it’s easy to connect with her audience.

I’m a printmaker and a surface designer, but a good chunk of my income comes from teaching. I teach online and in-person classes, and my book contains my class curriculum.

“I decided early on that that information is my intellectual property and my livelihood, and that I would only share as much of it publicly (i.e. for free) as I felt comfortable doing. That livelihood has been crucial as I’ve built the rest of my creative career. Because I have other sources of income, I’ve mostly been able to choose the projects I want to take on, and to allow my creative voice to develop without feeling the need to chase trends.”

Read Jen’s interview that also goes into how to let go of perfectionism and how learning multiple creative skills enriched her creativity →


Encouragement for next steps

Go to your portfolio and review it. What work is missing that you’re proud of? What projects need more context or clarity around it to showcase your skills and responsibilities? How might you better organize the display of your projects so that someone can immediately understand the work you stand for? What work shouldn’t be in there because you don’t want to be doing it?


Additional Resources

What leading companies never want to see in your portfolio
An incredible curation of interview snippets from leading designers that talk candidly about what’s it and what’s not it.

Thirty years of projects
Seth Godin shares 30 years of projects that you probably never heard of. The projects you see today were built on top of these experiences.

Portfolio tips from top studios
It’s Nice That asked top designers and leaders at renown studios for their best tips on curating one’s portfolio.


Related CreativeMornings Talks

Watch CreativeMornings talks on maximizing your work and growing your portfolio →

thumbnail_SimonSinek_5 Simon Sinek speaks on how to be fulfilled by your job.
thumbnail_CaseyGeraldFeatured Casey Gerald delivers a powerful speech on getting to the heart of why you do what you do.

Own-Your-Content-1-1#OwnYourContent

What are some best practices or tips that you’ve read or learned? What do you want to learn or improve upon? Share your ideas, links, and thoughts by using the hashtag #OwnYourContent.

Read more interviews and toolkits at ownyourcontent.wordpress.com.


Build your home. Own your content. Get 20% off your next WordPress.com site. An offer from our Global Partner WordPress.com for the CreativeMornings community.

Toolkit by Paul Jun. Illustrations by Jeffrey Phillips. ‘Own Your Content’ illustration by Annica Lydenberg.

Toolkit: How to build a newsletter list

An important piece to owning your content is also having a direct connection to people who want to hear from you.

This toolkit is a growing library of wisdom that highlights the hurdles of owning your content and building your platform. We not only curate the wisdom from creative leaders and artists, but also from the community—a balance of both, like cheese and wine—so that you’re supported and empowered to build your home on the internet.

An important piece to owning your content is also having a direct connection to people who want to hear from you. Although it is the oldest publishing platform on the internet, email is unquestionably reliable, you can take your list with you, and it is decentralized and untainted by algorithms and companies with hidden agendas. A newsletter is the single greatest asset you can build for yourself that pushes you to commit to the long-haul.

Truth is, it’s harder to get popular on social media than it is to grow a newsletter list of humans that are eager to receive your messages. You’ll scream so much on social media you’ll end up losing your voice, whereas with newsletters, you have to be thoughtful, clear, and useful. Aren’t all of those skills worth nurturing?


Practical wisdom from like-minded creatives

paul-jarvis-2-1-web

Meet Paul Jarvis, a writer and designer who’s had his own company of one for the last two decades. His latest book, Company of One, explores why bigger isn’t always better in business.

His newsletter, Sunday Dispatches, is where he tells honest stories about creativity and business, sharing lessons learned and connecting with his readers on a basis of transparency and resourcefulness. For Paul, this is what turns readers into customers, and customers into creative allies. He said in our Season 2 interview:

“This is where your own blog and your own newsletter differ entirely and why I think they’re better than social media or any other platform you rent or use which isn’t your own. Companies who provide us with blog software and email marketing software charge us for it or make it open-source for everyone.

As Craig Mod wrote in WIRED in his epic The ‘Future Book’ Is Here, but It’s Not What We Expected:

“We simply cannot trust the social networks, or any centralized commercial platform. Email is definitely not ideal, but it is: decentralized, reliable, and not going anywhere—and more and more, those feel like quasi-magical properties.

“Mailing list data is owned by the sender and not governed by changing algorithms. No one company controls email. No single company can get between a sender and their recipient (even though Google tries with those damn tabs and their spam policies).

“Try exporting your “page likers” from Facebook or even your followers on Twitter… oh wait, you can’t do that?! That’s because those platforms own your data and own your social connections, not you. They own the connection you have with the people who connect with you there. There’s no portability and they can absolutely take and use those connections to further their own bottom line. They can also change the way you use their platforms, based on their whims. You want to reach your likers? It’s now $5 or more.

“Same goes for blogs that live on servers you pay for. You own that content, it’s yours. No single company controls hosting and servers, and if you want to leave and move hosts at any time, you can pack your data up and leave. Your ownership stays in tact. Same goes for content management systems that power blogs—if you want to switch from one to another, you can typically grab an export of the data (since it’s yours), and migrate to something else.”

Read Paul Jarvis’ Own Your Content Interview →


Encouragement for next steps

The key is to pick a platform that resonates with you and just start. We love Mailchimp. Consider this a learning experience—you’re gaining a new skill, growing a pillar in your business/work, and fostering a channel for connection with people that want to hear from you.

You don’t need a fancy template. People don’t connect with templates, they connect with voices and the people behind them; they connect with the purpose of the newsletter and how it adds value to their life.


Additional Resources

Really Good Emails
An archive of… really good emails. So good.

Letterlist
This site helps you find the best-of-the-best newsletters curated by your interests.

The most defensible thing you can do for your career: Build An Audience
Sean Blanda makes a strong assertion that the smartest thing you can do as a creative is to build your platform and audience. Why? Because you then own it.

Craig Mod on what makes a good newsletter
Craig is a writer that believes in the long-game of publishing and building your platform. As mentioned earlier, Craig has experience growing and managing various newsletters that connect with people that want to hear from him.

Paul Jarvis on all things email
To dive deeper on Paul’s approach, check out his in depth essay on his approach to newsletters.

Permission Marketing
Coined by Seth Godin, the ethos of permission marketing is simple: “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” This is the heart of owning your content and growing your newsletter.

A 201 guide for taking your newsletters to the next level
“Since applying email newsletter best practices can be surprisingly cumbersome, the Shorenstein Center at the Harvard Kennedy School and the Lenfest Institute teamed up with Yellow Brim to produce a series of open source newsletter templates.”


Own-Your-Content-1-1#OwnYourContent

Starting a newsletter is the first step to owning your content. Share your newsletter sign-up link or your latest campaign by using the hashtag #OwnYourContent and see what other creatives are saying about these topics.

Read more interviews and toolkits at ownyourcontent.wordpress.com.


Build your home. Own your content. Get 20% off your next WordPress.com site. An offer from our Global Partner WordPress.com for the CreativeMornings community.

Toolkit by Paul Jun. Illustrations by Jeffrey Phillips. ‘Own Your Content’ illustration by Annica Lydenberg.

Khoi Vinh on How His Blog Amplified His Work and Career

Khoi Vinh on why writing and blog in particular has amplified everything that he has done in his career.

It’s fair to think, what if you never monetize your website? What if no one reads your blog? What is it all for?

We spoke with Khoi Vinh, Principal Designer at Adobe, author of How They Got Here: Interviews With Digital Designers About Their Careers, and a writer who’s been publishing on his blog, Subtraction, for nearly 20 years.

In his first blog post published on July 30, 2000, he meditates on the idea of having a journal, an online place where he can publish his ideas. He writes:

“I’ve been reckoning with an immense docket of changes and challenges. All of which seem like ideal fodder for posterity; an amateur writer in me feels compelled to record what I can.”

The initial inspiration has empowered Khoi to tell stories, share ideas, and offer wisdom on design for nearly two decades. The key is to look at this as if you’re taking care of a plant—the more water you give, the more you put in the path of sunlight, the more it’ll grow.


Khoi, you’re no longer that amateur writer anymore. Can you describe how writing on your blog impacted your life and career? What kind of asset or catalyst did it become for you?

It’s hard to overstate how important my blog has been, but if I were to try to distill it down into one word, it would be: “amplifier.” Writing in general and the blog in particular has amplified everything that I’ve done in my career, effectively broadcasting my career in ways that just wouldn’t have happened otherwise.

It’s hard to overstate how important my blog has been, but if I were to try to distill it down into one word, it would be: “amplifier.”

From the inception of Subtraction, you used it as a place to think out loud. Were you ever tempted to change the purpose of your blog? Were there things you wouldn’t write on it because of its core purpose?

When I first registered the domain, I didn’t really even know what to do with it—I just thought that it was kind of remarkable that such a basic .com domain as “Subtraction.com” was available, so I grabbed it. At first I used it as an online portfolio.

So eventually the domain found its way to blog software, but even then, it took me some time to figure out what particular flavor of blogging made sense to me. I’ve tried quick hit-style reposting of links, I’ve tried photo blogging, I’ve tried writing round-ups of recent events, and a few other things.

For years I wanted to be the kind of writer that could write more often, more quickly, more succinctly than I do. But throughout it all, I’ve been drawn back to writing the same kind of posts, which are sort of like opinion column-style essays of 500-plus words or so, and that always takes me way more time to write than I would prefer, if given the chance. Ultimately, I just learned to accept that that was the kind of writer that I am, for better or worse.

You’re knowledgeable about many industries and changes in tech. Where should more attention be going towards ownership of content, using social media (or not), personal platforms, etc.?

The word “should,” is loaded, because far be it from me to pretend that I know what most people should be doing. Many terrific careers have been borne from creating works on centralized platforms, where the creator has only the most tenuous ownership over what he or she is creating or its brand.

That said, I personally can’t imagine handing over all of my labor to a centralized platform where it’s chopped up and shuffled together with content from countless other sources, only to be exploited at the current whims of the platform owners’ volatile business models. I know a lot of creators are successful in that context, but I also see a lot of stuff that gets rendered essentially indistinguishable from everything else, lost in the blizzard of “content.”

Not that the work I do is all that important or memorable, but I prefer to think of it as “writing” rather than as “content.” And for me, that’s an important distinction. Content and writing are not the same thing, at least the way that we’ve come to define them in contemporary society. Content is inherently transactional; its goal is to drive towards some kind of conversion, some kind of exchange of value. This is why platforms just think of it all as “content”; for the most part, they’re indifferent to whether it’s good or bad writing, or even if it’s writing at all. It doesn’t matter whether it has any kind of inherent worth, whether it’s video or animated GIFs or whatever— so long as it’s driving clicks, time spent, purchases, etc.

I personally can’t imagine handing over all of my labor to a centralized platform where it’s chopped up and shuffled together with content from countless other sources, only to be exploited at the current whims of the platform owners’ volatile business models.

Again, I’m not suggesting that what I do has any superior worth at all, but what I will say is that the difference between content that lives on a centralized blogging platform and what I do on a site that I own and operate myself—where I don’t answer to anyone else but me—is that what my writing on Subtraction.com has a high tolerance for ambiguity. It’s generally about design and technology, but sometimes it’s about some random subject matter, some non sequitur, some personal passion. It’s a place for writing and thinking, and ambiguity is okay there, even an essential part of it. That’s actually increasingly rare in our digital world now, and I personally value that a lot.

When you’re looking through other people’s portfolios, what stands out? Do you have any advice And could you share any practical wisdom to creatives on how to showcase their portfolios better?

Students often ask me about what kind of work to put in their portfolios and my answer is: what kind of work do you want to do?

What I look for is work that reflects a great personal passion, whether it’s for a certain kind of client or industry, or a certain kind of subject matter or even a certain kind of problem solving.

I’d be much more interested in a portfolio full of made up projects that are representative of exactly what a designer wants to do more than anything, than I would be in a portfolio of highly competent but passionless work executed by someone who’s not thrilled by any of it.

The passion is the difference maker.

Students often ask me about what kind of work to put in their portfolios and my answer is: what kind of work do you want to do?

What practical advice would you give to artists and entrepreneurs on committing to the long-game of building one’s platform?

I think you’ve just got to do it consistently, repeatedly, and you’ve got to be undeterred by the time it requires and the inconvenience in your life that it generates. But mostly you have to do it in a way that continually stirs your personal passion.

I don’t think it works to do something like writing a blog or whatever just because you see it’s something that other successful people have done, and so you want to use it as a method of replicating that success. I think you can only do it successfully if you can find a take on it, a spin on it that’s reflective of who you are and the change you want to effect on the world.

What’s your definition of owning your content?

I can make it and present it however I want. Both aspects of that are very important to me.

Of course, if you want to make an impact, you have to make and present in a way that makes sense to the world at large—you can’t be so utterly idiosyncratic that the public is bewildered by your methods. But insofar as you’re able to do that, to create in a way that respects your audience, then I think ownership is really about the freedom you have to bring it to the world in a way that you want it to be shared.


This interview was produced in partnership with WordPress.com CreativeMornings.

Morning people get 20% off their WordPress.com site at wordpress.com/creativemornings.

Interview by Paul Jun. Illustrations by Jeffrey Phillips. ‘Own Your Content’ illustration by Annica Lydenberg.